You came up with the best innovative product idea? Then you might have already taken many steps to make this real. We’ll be by your side with words and deeds. The following text provides you with a glimpse into the possibilities in regards of packaging design. Get inspired!
The packaging provides the first conscious impression of your product. You’ve probably made numerous product-related decisions for the customer in advance, depending of your target group – e.g. the distribution channel, the size and quality of your product. The customers may not be aware of all these things at first, but they will definitely be in regards of the packaging which eventually leads to a purchase…or doesn’t. Thus, your packaging, its material, layout, size and the colours used are of great importance.
Our marketing experts gladly guide you through the jungle of decisions to create the perfect product for your target group. In case you like to make up your mind by yourself in advance, you may find this glimpse into the world of colours pretty helpful when thinking about your ideal packaging. Colours have a huge emotional and psychological effect on perspective customers which makes them a fundamentally important element of a product’s design.
White White designs appear competent and clear due to their simplicity. White is a very pure hue conveying a plain and precise message to the customer. Above all colours white probably has the calmest and most soothing touch on people. Especially in regards of food supplements white exudes purity and high quality due to its similarity to pharmaceutical drugs. Above all, white is the perfect basic shade for color combinations that punctuate the product image.
Green The healthcare sector is keen on green! Basically, we associate green with nature and naturalness. Thus, the viewer quickly connotes the color with health and wellness, but also money and wealth. In combination with white it creates a very neat and natural impression, providing security and confidence.
Black Using black as basic color for your artwork creates a professional and sophisticated image emphasizing the quality aspect in your corporate identity. At the same time, black radiates a certain elegance and is associated with strength, luxury and authority. A vast number of sports nutrition products are marketed in black, colorfully accentuated packaging.
Red Red is considered a brave color which immediately draws the attention to the respective product. On humans (and bulls) red has a stimulating effect making it the perfectly reasonable color for food packaging. Red is supposed to quicken the appetite and stimulate the metabolism. It also creates a feeling of excitement and passion due to its female connotation, making red a widely used color for beauty products.
Orange Orange is a vibrant, joy-sprinkling color that’s mostly associated with fun and happiness. Numerous studies found out that warm shades just like orange, yellow and brown lift the mood. Orange is also a pretty common color for affordable products. Especially children feel drawn to orange shades which is why many toys and children-targeted brands use it for their packaging.
Yellow Just like orange, yellow is one of the brightest and most eye-catching colors ever. Used for product packaging or as basic color of company logos it exudes excitement and positive vibes. It quickly draws the viewer’s attention towards the product on the shelf and provides a feeling of happiness, ease and overall positivity.
Blue Words like trust and reliability are connected to the color blue. Vibrant, strong blue shades represent creativity and strength whereas light blue tones are more often used for children-related products like skin care products for babies and toddlers. Blue is the color of the sky and the endless ocean and therefore radiates a calm and secure feeling that no one dislikes.
Since there are thousands of variations and combinations, it’s inevitable to define your target group before starting the artwork process. Not only personal preferences of the prospective customers have to be considered. The distribution country or region also matters a great deal as colors may have different meaning in other societies.
If you feel insecure or need professional support along the process, we’ll be happy to be your first aid. Our experts provide support for:
various and sustainable packaging solutions
artwork creation
creation and examination of print files
provision of packaging in close cooperation with suppliers
translation of layout texts
legal examination and regulatory
continuous monitoring of legal compliance in case of law changes
Feel free to contact us!
Comments