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Writer's pictureJanine Wolf

Supplements and sports nutrition – how they meet our needs


young woman think about it

In general, people in Germany are pretty aware of healthy nutrition and are well informed about the basics of a balanced diet. In recent years, the interest in healthy nutrition increased among the population. Fortunately, there is a multitude of information and resources people can rely on.


However, the knowledge about the right diet as well as various eating habits differ strongly among the population. In this country, some people understand what a balanced diet means and pay attention to a well-considered mix of fruits, vegetables, whole-grain products, lean meat, fish, and healthy fats. They know the importance of avoiding too much sugar and highly processed foods.


On the other hand, there are also people with less knowledge about these topics and a rather unhealthy diet. In some population groups the consumption of sugary foods, fast food and highly processed foods still prevails. Furthermore, misunderstandings and controversial information can cause confusion.


People dealing with nutrition intensively will realize quickly that a balanced diet can be rather complicated and time-consuming. Exactly, because of these challenges, we can develop and produce your products together, because they will be the perfect addition to

If you're really into nutrition stuff, you'll quickly realize that eating a balanced diet can be pretty complicated and time-consuming. That's where our products, which we develop and produce together with you, come into play. They're the perfect addition to a healthy diet, whether you need vitamins, protein products for athletes, or a healthy substitute for things like white flour products.

As awareness of healthy eating keeps growing, the group of people using dietary supplements, sports nutrition, and functional food will steadily increase in the future.

Here are the main reasons for developing dietary supplements and sports nutrition:


Filling nutrient gaps:

Dietary supplements are often used to compensate for nutrient deficiencies caused by one-sided diets, special dietary needs, or specific life circumstances. For example, people who avoid certain food groups (like vegetarians or vegans) might take certain vitamins or minerals in the form of supplements to make sure they get all the necessary nutrients that their normal diet lack of.


Supporting health:

Some dietary supplements are taken for their potential health benefits. Omega-3 fatty acids from fish oil can be taken to support heart health, probiotics to promote a healthy gut flora, or Vitamin C to boost the immune system.


Sports and fitness:

Athletes and fitness enthusiasts use dietary supplements to improve their performance, aid in post-workout recovery, and support muscle building. Examples include protein supplements, creatine, or specific amino acids.


Age-related needs:

As people get older, their nutritional needs may change. Elderly individuals might take dietary supplements to cover the demand for certain nutrients that might be poorly absorbed with age, such as Vitamin B12 or Calcium.

Now, let's talk about the main reasons for developing functional foods:


Health promotion:

Functional foods are developed to provide specific health benefits. They might contain antioxidants to fight free radicals, Omega-3 fatty acids for heart health, probiotics for gut health, or fiber to support digestion.

Disease prevention:

Some functional foods are designed to specifically reduce the risk of certain diseases. Foods with high fiber content or certain plant compounds may contribute to lowering the risk of heart diseases or certain types of cancer.


Enhanced performance:

Functional foods can help improve physical and mental performance. For instance, special drinks or bars are developed to support endurance or aid in post-workout recovery.


Targeted needs:

Functional foods are tailored to specific target groups, such as children, elderly individuals, pregnant women, or athletes. These foods contain nutrients that cater to the specific needs of these groups.


The needs covered by these various products are diverse. Don't worry; we know exactly which raw materials are required for the specific demands and how to combine them best. We're here to assist you throughout the entire product lifecycle, from idea to after-sales, to create your perfect private label product.

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